amazon seller central help

Fortunately, help is at hand. John Cavendish of Seller Candy has audited many client seller central accounts as part of running his agency and they come across. UPDATED 6.17.20 to include Vendor Central Selling Partners API (an update to the platform that helps you explore and use your data right out of the box. Should you switch from Amazon's Seller Central to Vendor Central? This article will help you decide by detailing the pros and cons of Amazon.
amazon seller central help

Amazon seller central help -

How to Manage Your Amazon Seller Central Account On a Daily Basis

Amazon offers entrepreneurs significant opportunities to sell products and grow a business. You gain access to a massive audience, and you can manage nearly your entire business in one space.

However, you can quickly become overwhelmed with all the capabilities of your Amazon Seller Central Account—especially if you’re new to the platform. To that end, we have created a guide to help you manage your Amazon Seller Central Account. 

Our goal is to help familiarize you with the platform. In this article, we will discuss setting up your account, explore the dashboard, examine the other Seller Central features, go over some things you should do on Seller Central to succeed, and how to solve your problems with Amazon customer service. 

Setting up your Amazon Seller Account

Before you can take advantage of all of Amazon Seller Central’s features, you will need a seller account. Having the right information on hand will make this as easy and efficient as possible.

You will need to provide the following information when signing up.

  • Business name and address
  • Tax Identification Number or Social Security Number
  • Tax classification (LLC, partnership, or sole proprietor)
  • Contact information for Amazon and your customers (keep these separate)
  • Real name and address
  • Shipping locations (all regions that you are willing to ship products to)
  • Bank account info
  • Seller logo
  • Business info/About us
  • Return and refund policies (if applicable)

To create your account, go to and click “sign up”. Amazon will bring you to the account creation page, where you will create your login credential. Then, you will follow the rest of Amazon’s instructions and provide information about your business. Make sure to double-check that everything is entered correctly. We would recommend setting up two-step authentication right away as well. Extra security never hurts.

Once you finish creating your account, you will be taken to the Seller Central dashboard.

Amazon Seller Central Dashboard

The Amazon Seller Central dashboard allows you to look at various essential aspects of your business and its performance with a glance. Here are some of the features you can take advantage of in the dashboard.

Your Orders

The “Your Orders” section shows you important information about recent customer orders that were fulfilled by both you and Amazon. It tells you how many pending and unshipped orders you have, as well as any return requests you’ve received from customers. If you see anything concerning, you can click “View your Orders” to head to the Orders tab.

Payments Summary

Amazon pays you your earnings every seven days, with a 14-day holding period. Pro sellers get paid every 14 days without a holding period. Payments Summary helps you track the money Amazon owes you, and it lets you see your most recent payment amount.

Amazon Selling Coach

Amazon Selling Coach informs you about your inventory levels and recent sales numbers and offers some helpful information about items that sell quickly. It also advises you on what items you should consider expanding shipping options on. If you agree with Amazon’s advice, you can click “restock,” and Amazon will automatically order more of that inventory for you.

Manage Your Case Log

The Manage Your Case Log area tells you if any of your customer support cases need your attention and provides a quick link to your cases.

Sales Summary

The Sales Summary shows your total units sold and total dollar amount of sales over the current day, as well as rolling 7, 15, and 30-day periods.


Performance gives you a glance at your overall store performance. It tells you if you have any buyer messages, any A-to-Z or chargeback claims, and shows your customer feedback.


Headlines provides you with news updates about Amazon and eCommerce that could affect your business.

Amazon Seller Central Features

Along the top of your seller portal is a menu containing all of the main Amazon Seller Central features. Let’s look at each one.


Catalog is where you can update your store’s product selection. You can choose items already available on Amazon, add your own, or edit existing listings. Catalog allows you to save listings as drafts if you need to come back later, too.


Inventory lets you monitor and manage your inventory levels and order new inventory to keep things in stock. You can also manage any FBA shipments on the Inventory screen.


Pricing is pretty self-explanatory. You can view and edit the prices of your items. You can also set notifications when competitors change prices. Additionally, you can automate price changes in case competitors do so. If you become eligible for discounts on Amazon fees, pricing is the screen where you can claim them.


Orders lets you view all orders and whether they’re pending, unshipped, or shipper. If you are processing any returns, their information lives on this screen as well.


Advertising is one of the more open-ended screens, as you can set up and monitor Amazon PPC campaigns here. But PPC isn’t the only type of campaign you can run. Advertising lets you promote your products with coupons and lightning deals. 

Lastly, you can implement A+ content in your listings here.


Reports is self-explanatory. You can look at in-depth reports of various metrics within your business, from sales to taxes to advertising and more.


Performance essentially shows the same information in its dashboard counterpart but in more detail.

So far, we have covered all the basic screens and menus you’ll need to navigate in Amazon Seller Central. Now, we will show you some things you should do regularly to maximize your success as an Amazon Seller.

Amazon Seller Central: Things to Do

Optimize Your Listings

Having the best products on Amazon does not do much if you cannot get them in front of the right people. You should invest significant time in polishing and tweaking your product listings for Amazon SEO as well as user experience.

In general, this means including relevant, descriptive keywords (color, size, etc.) and your brand name (if possible) in your title. Sprinkle keywords throughout the listing as well. However, make sure the listing sounds compelling. Paint a picture of the user’s life with the product by writing engaging copy that is concise yet descriptive. Make sure all your product’s details are clear as well. 

As for pictures, use a high-quality camera, and consider a black and white background for your main photos. Capture multiple angles. Depending on what you sell, snap some pictures of your product in action, too. These pictures can further help your customer visualize themselves using the product.

If your brand is in the Brand Registry, you can enhance your listings with A+ content.

Seller’s Choice and our team of expert digital marketers are experienced in optimizing every aspect of your Amazon listings. We help brands that are attempting to scale to stay relevant in Amazon search results with deep competitor and keyword research as well as image and copy optimization.

If you’re looking to expand your marketing efforts, but you don’t have the time to do it yourself, or the resources to bring everything in house, add Seller’s Choice to your growing business’s e-commerce arsenal to stay at the top of your niche!

Monitor Inventory Levels

Running low on (or out of) inventory already spells bad news for your business. However, you running out of stock is bad for Amazon, too, so they will push you down in the search results if it happens. If you run out, your listing may not show up at all. Check on your inventory levels daily and try to synchronize inventory across all your sales channels.

Run Ad Campaigns

Similar to Google Ads, Amazon offers PPC campaigns—where you only pay when a customer clicks a listing—through Amazon Marketing Services. In an Amazon PPC campaign, you get to pick the keywords you would like your ad to appear for. Alternatively, you can ask Amazon to select the keywords automatically.

Amazon will then display your product alongside organic listings when a customer searches the keyword. Since you only pay when a customer clicks, your PPC campaign can lead to a high return on your investment. Plus, you can test various versions of your listing with different keywords, copy, and pictures without paying for every ad. 

However, the benefits go beyond immediate sales. Each winning listing you create will generate an influx of traffic. More traffic gives you an SEO boost, helping you rank higher in the organic search. Thus, you could see a long-term sales increase.

An excellent time to run a campaign would be during the holidays. Consider combining your campaign with a discount or deal, and you could make substantial sales.

Now, even the best campaigns eventually fatigue. You must regularly monitor your campaign in the Amazon Seller Central Campaign Manager to ensure it is still earning you strong sales. If not, it might be time to end the campaign or try a new idea.

Entrust Seller’s Choice to create and manage your Amazon Ad campaigns. Our team of digital marketing experts have a deep understanding of Amazon Seller Central and can create and report on any campaign, leading to great insights for future Amazon marketing efforts. ‍

Get in touch with us today to learn more about what working with Seller’s Choice looks like! 

Learn How to Read Metrics, then Analyze Them

Every sale you make and every ad you run provides you with data. You must know how to read and analyze that data so you can use it to move your business forward. Some of the most important metrics to track include the following:

  • Sales
  • Views
  • Conversion rate (sales/views)
  • Returns
  • Customer reviews
  • PPC metrics

Fortunately, Amazon simplifies and centralizes much of this in the Reports section of your Seller Central dashboard. Check these reports regularly to see weak areas you could improve on. For example, if you have a low conversion rate—which could mean plenty of views but few sales—your listing copy or pictures may not be compelling. However, if you have low views on a product, you might just need to optimize the listing for Amazon’s search algorithm.

Answer Customer Questions and Concerns Promptly

Customers love doing business with brands that offer a fantastic customer experience. This is especially true on Amazon since the company is known for it. In fact, Amazon itself will penalize you for not responding to customer questions within 24 hours. Amazon will place a late response mark on your profile. Too many of these can lead to suspension.

With that in mind, set aside some time every workday to answer product questions and process returns and refunds. Ensure you are cordial in all customer communications, even if your customer does not do the same.

Learn About Taxes

When you sell online, your tax situation can become complicated fast. Nowhere is that clearer than with sales tax. 

As a product business, you will have to pay (and therefore collect) sales tax on most of your sales. You may sell to more than one state—meaning you could be liable for paying sales tax in those other states. That does not consider selling to other countries, either.

Your business’s tax return paperwork will be much more complicated than your personal returns, too. Plus, you will have to keep much more documentation to back up the numbers on your tax return.

If you are not confident that you can handle all of your taxes, consider hiring a professional accountant specializing in e-commerce business taxation.

Amazon Seller Central Customer Service

Selling on Amazon is overwhelming, even for many sellers with moderate experience. You will likely have questions or run into issues at some point. Fortunately, Amazon has a few resources to help you out.

How to Contact Amazon Seller Central Customer Service

The best way to contact Amazon Seller Central is to do so in your account. First, navigate to the customer support area. You will then be presented with two options: “Selling on Amazon” or “Advertising and Stores”. Pick the one that more closely resembles your problem, and it will take you to a detailed page that answers common questions. You can then look around that page or use the search bar to find an answer to your issue.

If you can’t find an answer, click the “Other Issues” dropdown on the left side of the screen, pick the language you’d like to communicate in, then choose the method of communication: phone, email, or live chat. Fill in any relevant info, and they will contact you. 

The Amazon Seller Central Forums

In addition to customer support, Amazon maintains the Amazon Seller Central forums, where Amazon sellers ask and answer each other’s questions and discuss the various features of Amazon Seller Central. You may find your answer here without ever having to talk to support.


Amazon Seller Central does pretty well in its goal of consolidating your entire business in one area. However, you still have a lot of features to deal with, so unleashing Seller Central’s full potential can be a challenge. Hopefully, this guide makes it a little easier to navigate the many tools Amazon Seller Central provides you with.


Amazon Seller

Manage your Amazon business on the go with Amazon Seller! Analyze your sales, fulfill orders, find products to sell, manage offers and inventory, and quickly respond to customer questions. Capture and edit professional quality product photos and create listings right from your mobile device!

The Amazon Seller app helps you:

• Analyze your sales. Tap a bar in the sales chart to see a breakdown of sales by ASIN and tap a specific ASIN to review its sales trend.
• Fix critical issues. Quickly act on critical pricing opportunities, inventory alerts and growth opportunities from Amazon Selling Coach.
• Manage your inventory. Easily update your prices and available quantities.
• Manage your orders. Get notified when your product sells. View your pending orders and confirm shipments.
• Manage your returns. Authorize or close returns, issue refunds, and modify returns settings.
• View next payment balance. See how much and when you’ll be paid by Amazon.
• Respond to messages. Numbers that appear next to Communications inform you of how many customer messages await a response. Use customizable email templates to reply even faster to common customer inquiries.
• Capture and edit professional quality product photos using the Photo Studio.
• Create new offers to existing products and create new catalog products to sell on Amazon.
• Find new products to sell. Search with visual image match, text search or scanning bar codes. Check current prices, sales rank, competing offers, estimated profitability, and customer reviews.
• Share the app with your team and have more attention on your business. User permissions set on Seller Central also apply in the app.
• Have a question about selling on Amazon? Use the app to contact Seller Support.

• An Amazon Seller account

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We currently employ more than 75,000 people across our facilities in the area—including our corporate offices in Seattle and Bellevue, fulfillment centers in Kent, Sumner, and Dupont, our air hub at SeaTac airport, Project Kuiper’s R&D facility in Redmond If you’re a customer-obsessed, hands-on leader who thrives in a high-speed, ever-changing environment, launching an Amazon Delivery Service Partner (DSP) business may be the opportunity for you. Some locations allow you to set your own schedule on a weekly basis. ) 11d. As a DSP owner, you’ll focus on building a successful, safety-first work culture which includes recruitment, hiring and coaching a team of 40-100 Amazon is committed to a diverse and inclusive workplace. In July 1995, Amazon opened as an online bookseller, selling the world's largest collection of books to anyone with World Wide Web access. Bezos' parents invested almost $250,000 in the start-up. 00. An investigation by media outlet Newsweek found that employees using Amazon company emails engaged in the buying and selling of women online – otherwise Warehouse Worker (Former Employee) - Brownstown, MI - September 20, 2021. Analyze all data types across your data warehouse, operational database, and data lake. free for 2 months with the AWS Free Tier. 9 trillion as of July 7, 2021. Search Amazon warehouse jobs in Austin, TX with company ratings & salaries. Feb 27, 2020 · In mid-February, Amazon will create 1,000 jobs with its huge new distribution center in Irving. Apr 09, 2021 · Amazon (AMZN) has clinched victory against a union drive at its warehouse in Alabama, the National Labor Relations Board (NLRB) said Friday, striking a blow to labor organizers in a vote that Amazon also has this nifty thing where your costs go up for items that are stored for longer than 180 days, encouraging people to get and keep products moving. Some roles offer set schedules and others will allow you to set your own schedule weekly. Build and train machine learning models with Amazon Redshift and Amazon SageMaker (15:42) Get started with consulting help APN Partners with the AWS Data and Analytics Competency designation offer consulting services to help you quickly discover value from a modern data warehouse running on AWS. 53-7065. " This is his story, as Jun 15, 2021 · Bezos, who had been holing up at his ranch in West Texas, made a rare visit to an Amazon warehouse near Dallas on April 8, flashing a thumbs-up to employees. Lee - Mar 19, 2020 4:13 pm UTC Amazon Kinesis Data Streams is a web service you can use for rapid and continuous data intake and aggregation. Important: Each year, Amazon reassess the FBA fees to reflect changes in costs to fulfill, transport, and deliver products, and will To start selling a product on Amazon, you’ll create a product listing in Seller Central ( or via API ). They all sell on Amazon for a reason: 300 million customers shop our stores worldwide. You’ll be sorting, scanning, and stacking packages on pallets Warehouse Worker (Former Employee) - Ohio - September 28, 2021. You are currently on page 1 of 67. Learn about Amazon. Oct 25, 2021 · Competitive. Location: Job opportunities vary by location. Brand owners and resellers. com orders, you'll need to use a 4-door, mid-sized sedan or larger vehicle, such as a truck with a covered bed, SUV, or a van. 60, plus Up to $3,000 sign-on bonus, when you start your Day 1 prior to 11/14/2021*Bonus terms: Bonuses offered for a limited time onlyBonuses are only applicable to specific job types and shifts Jul 10, 2021 · Amazon is the real estate firm's biggest customer, occupying 22 million square feet, followed by Home Depot at 9 million and then FedEx and UPS, according to Prologis' latest annual report Amazon Redshift is a fully managed, petabyte-scale data warehouse service in the AWS Cloud. is a leader in e-commerce and cloud computing and one of the largest companies in the world. , 99€ (1,80 €/100 Productos) Envío GRATIS en tu primer pedido elegible enviado a España. Amazon Warehouse Hola, Identifícate. Analyze all of your data with the fastest and most widely used cloud data warehouse. amazon warehouse es



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Our mission and vision at Seller Candy is to touch the lives of our customers and give them more time and peace of mind to work on grow their business. We have designed our service inside and out to make every touchpoint a positive experience. We’re always looking to get better.

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Very reliable, responsive, and experienced with most of the Seller Central issues we throw their way. All account owners are very happy to continue the relationship long term.

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How to Contact Amazon Seller Support by Phone and Email

As an Amazon seller, we all need to contact Amazon everyday for issues related to customers, orders, reviews, listing, etc.

Amazon has tons of support teams located all over the world. If we contact the wrong team, we may not get the desired support we need.

Share and bookmark this list now as it contains all contacts that every Amazon seller needs!

amazon seller support

Find the Solution & Get Support Fast!

#1: How to remove review:

Get support > Contact us > Product and inventory > Product Review > FBA Issue

#2: How to remove feedback:

Get support > Contact us > Customer and orders > type the order ID and click the “next” > choose the “Customer Feedback Removal Request”

#3: FBA related issues:

Get support > Contact us >  Fulfilled by Amazon > FBA Issue

#4: Inventory feed/template:

With Bach ID: Get support > Contact us > Products and inventory > Issue with listing products > Provide a Bach ID

Without Bach ID: Get support > Contact us > Products and inventory > Issue with listing products > I don’t have an ASIN or SKU > Next> Inventory file upload issues

#5: Fix/Merge/Split product page:

Get support > Contact us > Products and inventory > Product page issue > Fix a product page/Merge or split product page

#6: Ads related issues:

Get Support > Contact us > Sponsored Products

#7: Tax issues:

Get Support > Contact Us  > Other Issues – Tax Questions

#8: B2B Issues:

Get support > Contact us > Amazon Business Selling > Amazon Business Selling Questions

#9: Amazon MWS API Issues:

Get support > Contact us > Marketplace Web Service (Amazon MWS) > Registration and access / API services

#10: Suggest to Amazon:

Get support > contact us > other issue > make a suggestion

#11: Report Listing Abuse:

Get support > contact us > other Issues > report a violation > Report listing abuse

#12: Report A Violation:

Get support > contact us > other Issues > report a violation > Report a violation

#12: Report Infringement:

Use this link

#12: Open Amazon Business:

Seller Central > Settings > Account Info > Your Services (Manage) > Amazon Business

#13: Downgrade seller account:

Seller Central – Settings – Account Info – Your Service (click Manage) – Sell on Amazon [Downgrade]

#14: Update Email address:

Seller Central > Settings > Login Settings > change Email Address

#15: Update phone number:

Seller Central > Settings > Account Info > Business Information (click Business Address) > Primary Phone

#16: find pending orders:

Seller Central – Orders – Manage Orders – Advanced Search -Date: Date Range: select date and Order Status: Pending – Search

#16: check inventory age:

Seller central – Inventory – Manage Inventory – Inventory Dashboard – Inventory age

Category Ungate: How to request approval for restricted categories?

  1. In Seller Central, click the inventory link and select Add a Product.
  2. Run a search for the item you wish to sell.
  3. In the search results, click the Listing limitations apply link across from the item.
  4. Click the Request Approval button to begin the application process.

To check the status of an application, return to the Add a Product tool and click the Selling application status link located toward the top of the page.

be fully prepared before you Contact amazon for support

The FBA (Fulfillment by Amazon) department helpline is available 24 hours a day. Calling between 9:00 am to 4:00 pm Central Time will queue in quality representatives.

Spanish Seller Support

There are Spanish support services available for those who live in any Spanish-speaking country. The US representative will transfer you upon request or the moment they hear the language spoken.

Moreover, emails ending with .mx is the best way to get seller support help in Spanish.

India Seller Support are for vendors who live in India to communicate with a representative who will reply within 24 hours. Contacting any of the emails ending in .in is the best way to get help.

Seller Support Phone NumberDial the toll-free telephone number 1-866-216-1072 for general USA support related to complaints, billing issues, or account activity by following the prompts. An Amazon’s sales representative is offered to US sellers, but there is no phone support options for those living in India.

Live Chat Option Offers Live Chat for all sellers, but you will need to login to your Amazon account to access this feature.

Be Prepared

Make sure to have all your questions written down for when you forget to ask something. We suggest you tell the rep your issue slowly and individually because cramming in questions might confuse them

Info Checklist:

There are several pieces of information the call in representatives will ask for including:

  • Seller name or Business name
  • Address on file
  • Customer order number
  • Last four digits of bank account or credit card on file

If you do not have this information they can only answer basic account questions.

Keep in mind, if one customer support service representative cannot help you, then ask to speak to another one who can. You will learn that sometimes representatives are not experienced enough or they do not fully understand your issue, so another rep might offer a better solution.

You can always ask to speak to someone in upper management like a supervisor or manager or call back for another representative. Always get the rep’s name so you can keep in touch with them about the issue via email or leave a bad review if they give you incorrect or contradictory information, which happens sometimes.

The Amazon Support Page offers basic solutions to frequently asked questions, including changing a listing, contacting a buyer, Fulfillment by Amazon, product and inventory, payment and fees, policy information, sponsored products, and shipping info.

Email Support For Account Issues:

  • Do research about the issue
  • Be very specific about the issue when talking to a rep by structuring sentences clearly in a concise way
  • Require a plan of action for suspensions related to policy violations
  • Add what could be the of cause the issue
  • Keep track of any response emails so you can refer to them in future calls
  • Call them back if you do not receive any response emails within the allotted timeframe

That is how you can do it!

Contact Amazon by Email

Dial in this number for phone support: 1-866-216-1072 (For Amazon individual sellers)

Contact Amazon by Email

Amazon CEO Jeff Bezos’s Email:

[email protected]

Amazon Official Emails:

[email protected]

[email protected]

[email protected]

[email protected]

[email protected]

Apply for Vendor Express:

[email protected]


Seller Performance Review:

[email protected]


Brand trademark infringement:

[email protected]


After the infringement of intellectual property rights

US:[email protected]

UK:[email protected]

FR:[email protected]

DE:[email protected]

IT:[email protected]

ES:[email protected]

IN: [email protected]

MX:[email protected]


Get the unpaid earnings after your account is closed by Amazon:

[email protected]


Appeal for payment after account is closed:

US:[email protected]

CA:[email protected]

UK:[email protected]

FR:[email protected]

DE:[email protected]

IT:[email protected]

ES:[email protected]

IN:[email protected]

MX:[email protected]


Appeal for product quality issues:

US:[email protected]

UK:[email protected]

FR:[email protected]

DE:[email protected]

IT:[email protected]

ES:[email protected]

IN:[email protected]

MX:[email protected]

JP:[email protected]


Amazon performance team:

US: [email protected]

UK: [email protected]

FR: [email protected]

DE: [email protected]

JP: [email protected]

ES: [email protected]

IT: [email protected]

CA: [email protected]


Recommended Tools & Resources for Your Amazon Success!


How to Avoid Wasting Time with Amazon Seller Support

If there’s something strange with your selling account, if you are having pricing errors, or your metrics have been compromised… Who you gonna call? Amazon Seller Support!

That’s right.

Amazon provides sellers with a service hotline to resolve all kinds of issues they may be facing.

Contrary to what many sellers may think, this Seller support is actually the most helpful department in all of Amazon. The problem is simply that they do not have the resources to handle the flood of inquiries they get every day.

This makes a lot of sellers feel like support doesn’t pay much attention to them, even if their issue is urgent. Responses are canned and don’t hit the mark, or the issue is summarily brushed off. All the back and forth required to get an issue resolved is a huge waste of time and energy.

That being said, it’s not impossible to get Amazon Seller Support to engage with you on a more focused level. Here’s how to communicate with them so you get noticed and your concerns are promptly and properly addressed.

Navigating to the Correct Amazon Seller Support Category

The most basic and vitally important tip for getting your questions answered quickly is to communicate with the right people. Amazon Seller Support is divided into different specializations, so you need to choose the right contact category to send your message to the people who can help you.

First, choose between “Selling on Amazon” and “Advertising and Stores”.

Amazon seller support categories

Next, type your query into the search bar that pops up. If the answer isn’t there or you really need to contact Amazon Seller Support, you can choose the best option from the menu on the left side of the screen to proceed.

How Best to Communicate with Amazon Seller Support

After selecting your issue, a contact form will pop up. You can choose to send an email or request a phone call. Most people prefer the phone option because it seems like the faster way to get a response. With Amazon Seller Support, however, email is the better option.

This is because it allows you to:

  • formulate your query more clearly so that Amazon Seller Support can better understand and respond appropriately
  • have the response in writing so you don’t have to write down notes in the middle of a telephone conversation

Amazon has come up with a series of guidelines you can follow before clicking the highly acclaimed ‘Contact Us’ botton.

Take a look:

  1. Make sure you review your case log to check case status instead of opening a new case to ask.
  2. If your issue is time sensitive, flag the case as urgent.
  3. Don’t open a new case if one is already under review for the same issue.
  4. If you need more time to respond to a case, you may ask Amazon to keep the case open.
  5. If you have questions about a closed case or think it was handled incorrectly, reopen it instead of opening a new case.

Note: To protect sellers and customers, Amazon declines requests that are not consistent with their policies. If we’ve informed you that no further action will be taken on an issue, don’t seek to obtain a different outcome by reopening the case or raising it again in other cases.

Amazon may close cases or limit support if you don’t follow these guidelines.

Upon clicking the ‘Other account issues’ option, you’ll see three tabs (E-mail, Phone, Chat) you can choose from to communicate with Amazon’s Support Team, along with a dropdown to select the language of your preference.

Image showing the section within Amazon Seller Central to contact the Support team.


If you decide to contact Amazon by e-mail, keep in mind that you must describe your issue in a brief, yet explanatory manner.

And try to stay calm.

They will reply to you within 24 hours or less.

Contacting Amazon’s Seller Support Team by Phone

Here are the steps you must follow if you want to talk to an Amazon’s associate diretcly:

  1. Select the country from the dropdown menu.
  2. Enter your contact number.
  3. Describe the issue briefly.
  4. Press the button ‘call me now’. 
Image showing the "Phone" tab to talk with an Amazon associate.


The “Urgent Help Needed” Option

If your problem just cannot wait, the Contact Seller Support form has an Urgent Help Needed option that allows you to inform any urgent or critical issue that have a significant impact on your customers or your business.

These “Urgent Help Needed” cases will be prioritized and the Support Team will get in touch with you ASAP.

Here’s a list of examples of when you can use this option:

  • Pricing errors that you are unable to correct them yourself
  • Pricing updates that have not taken effect 24 hours after updating them
  • Your account has been compromised
  • Your uploaded feeds or product listings are not reflected 24 hours after uploading them
  • An issue related to receiving disbursements
  • Issues with your brand registered ASINs

Remember, this option is only suitable for the cases above. Avoid using it if your situation doesn’t meet this criterion.

Here’s the best way to put everything together for Amazon Seller Support.

One Issue at A Time

You may want to try and save time by listing out all your issues in one email. This is confusing for support. You could keep getting bounced back and forth between reps who handle the different areas. In addition, some issues are likely to be missed in the confusion.

It is much more efficient to send one email for each issue. And make sure you stay on topic as you describe the problem you’re having.

Be Thorough

Include all the relevant information for your issue in your email. You don’t want to waste time answering requests for additional information.

Be Clear and Specific

State your issue clearly, but in as few words as possible. Make it easy for Amazon Seller Support to quickly understand exactly what you need. Be logical and orderly so they can follow along smoothly.

Background Information

If needed to understand your issue, provide context by including concise background information. Don’t stray from the main point, just add relevant supporting information. For instance, you could include what you think is wrong, or events that led up to this issue.

Be Polite

You can be firm if your issue doesn’t get resolved quickly, but there’s a difference between communicating urgency and being rude. You’ll get much farther if you remain polite when working with a representative.

Seller Performance and Policy Notifications

Even if an email notification tells you that Amazon Seller Support is going to reach out to you about an issue, it doesn’t mean that you can contact them for help. If you intend to appeal for reinstatement, for instance, Amazon Seller Support does not have the authority to decide on this issue. This falls within the domain of seller Performance.

Unfortunately, sellers are not often given an avenue through which to contact Seller Performance associates. You must simply submit what is being requested, often a written Plan of Action.

Understanding a Violation

Amazon Seller Support may, however, be able to offer some guidance on where you can read more information about the problem. For instance, they may direct you to a page on understanding acceptable seller order defect rates on the marketplace.

You can try asking Amazon Seller Support about a violation, but many times you will receive incorrect information. Understand that this is not their department, and they generally try to close cases quickly. This often leads to bad advice given just so they can end a call or move on to the next email ticket. The best information you can get from Amazon Seller Support is:

  • any internal account annotations that have been added regarding the issue. They can read these to you from the Workbench tool.
  • order comments or reasons why you haven’t yet gotten a response from the Seller Performance or Product Quality departments, as applicable
  • if there’s a trouble ticket open regarding your account restriction that might be stuck with a representative who isn’t moving on the case

If you do reach out to Amazon Seller Support at any time regarding a violation, make sure that you have a written record. This is another reason why email is better. You should be forwarding any information from Amazon Seller Support to the department that sent you the notification.

Responding to Notifications

When you violate one of Amazon’s policies, you will get an email notification. Usually, this email contains the steps that they want you to take to correct the situation. If you need to clarify anything, the best way to communicate with Amazon about violations is to reply directly to that email.

In any case, you should immediately acknowledge the violation and inform Amazon what changes you intend to make to remain within the bounds of Amazon’s policies and when you will implement them.

Final Thoughts

Communicating with the right department and giving them exactly the information they need is key to getting any question or issue resolved quickly and appropriately. Amazon Seller Support is always available to sellers, but it isn’t always the most efficient way to get things done. You will just waste time and energy if you don’t know who you should contact and how to present information to them.


9 Important Things to Know How to Do in Seller Central

If you are a new seller on Amazon or you just haven’t spent much time exploring Seller Central, you might be overwhelmed by all there is to know and do within the system. While there are seemingly endless possibilities and resources within Seller Central, this list of 10 things to know how to do is a great place to start. From the basics to the more complex, these tips will help you to manage your business with Amazon with greater ease and finesse.

1. How to Navigate Seller Support

When you run into a question or problem while selling your products on Amazon, you have multiple options for how to get help. The first place to check is the Seller Central Help Center. There are countless helpful articles about common issues or questions that are available at your fingertips simply by searching in the search bar. This is the fastest way to get answers to your questions, and doesn’t require contacting support to submit a case.

Locating the Seller Central Help Center

Use the Search Bar to Find Answers to Your Question

If your issue can’t be answered in the help archives, then you will need to contact Seller Support by clicking the “Contact Us” option at the bottom of the help page.

From here you can select the issue type that best fits your question and submit your case. In most situations you can choose between speaking on the phone with an Amazon associate or being contacted via email with a response to your issue. In some instances you will also have the option for a live chat.

However you decide to submit your question, be sure to include a complete and descriptive explanation of your issue along with all pertinent details (ASINs, order IDs, etc.). This attention to detail will go a long way in increasing the odds of getting your question successfully answered.

2. How to Update Account Information

Maybe you’ve opened a new business banking account, or have a new business credit card you’d like to associate with your Seller Central Account. Or perhaps you need to update your business address or tax information, or you just want to change your Seller Central password. Whatever the circumstance, it is important to know where to go to update the information for your account. Thankfully Amazon makes it pretty easy.

If you click on the Settings drop-down in the upper right hand corner of the home page screen, you’ll see a menu of options for updating various types of information for your account. For most account updates, you’ll want to click on Account Info.

From this screen you can click into any piece of information you need to update and make the necessary changes.

You can also click Manage under the Your Services section to make changes to your account plan, FBA registration, or other services.

To update your login settings and change your password or the email address associated with your account, click on Settings and select Login Settings to make the necessary changes.

Learn more at:

Update your account information (Seller Central login required) 

3. How to Give Employees Access to Your Account

As your business grows you will probably want to delegate many day to day tasks to other employees within your business. Within Seller Central you can create invitations to send to your employees to grant them access to your account, and you can also set the exact account permissions that you want to give each user.

To invite a user to your Seller Central account, select User Permissions from the Settings drop-down in the upper right corner of the Seller Central homepage.

From here you’ll be taken to the page where you can enter the email address for the user you wish to invite, as well as edit the permissions of a user.

Learn more at:

Set user permissions (Seller Central login required) 

4. How to Generate Payment and Tax Reports

Generating payment and tax reports from Seller Central is one of those things that you’ll need to do on a regular basis, so it is a good idea to be well-versed on the process.

Payment Reports

You’ll start by selecting Payments from the Reports drop-down on the Seller Central homepage.

From here you will be taken to a screen where you can view your payments information as statements, transaction level reports, or date range reports. You can also generate reports specific to advertising payments that you have made for Sponsored Product campaigns.

When looking at transaction view reporting you have the option to search by various dates such as a certain statement date, a specific date range, or payments made within the last certain number of days. You can also search by Order ID, or filter the view by transaction types to identify payments from returns, chargebacks, service fees, or other types of payments.

Tax Reports

If you are a Professional Seller who has configured the Tax Calculation Service you will have access to a Sales Tax Report. To access this report, select Tax Document Library from the Reports drop-down on the Seller Central homepage.

Under Sales Tax Reports click Generate a tax report, and select the date range you wish to see for your report. You can select a specific month or a custom date range. Click Generate to run the report. [a]

Learn more at:

Payments reports (Seller Central login required) 

Download payment reports (Seller Central login required)

How do I read my payments report? (Seller Central login required)

5. How to Download Advertising Reports

If you are running an advertising campaign through Sponsored Products, you’ll periodically want to review the results of your campaign to make changes or adjust your approach.

To access the advertising reports, begin by selecting Advertising Reports from the Reports drop-down on the Seller Central homepage.

Within Advertising Reports you will find a wide range of options for how to view your advertising results, such as viewing performance over time or the performance of a specific SKU or placement. You can also pull a search term report to identify which search terms are the highest performing for your advertising campaigns, allowing you to modify the keywords or bids on your campaigns to make them more effective. The Other ASIN report is a helpful tool that shows you the other ASINs purchased after a customer clicks on one of your ads.

At the bottom of each report type you can request a single report or you can schedule the report to run at regular intervals.

6. How to Monitor Feedback

Customer feedback is vitally important to the health of every seller offering products on Amazon. While the type of feedback you receive as a seller is up to the discretion of the customer providing the feedback, by closely monitoring the feedback you receive you can work directly to manage any negative feedback and respond in whatever manner is most appropriate.

Feedback Reports

In order to respond to feedback, you first have to know what it is. There are a few different ways you can access this information, the most basic of which is via the Feedback Manager in Seller Central. You can access this tool by selecting Feedback from the Performance drop-down on the Seller Central homepage.

Once inside the Feedback Manager you can view your overall Feedback Rating (based on the five star system), a breakdown of your positive (four and five stars), neutral (three stars), and negative (one and two stars) feedback within the last 30, 90, and 365 days as well as over the lifetime of your account.

In addition you can download feedback reports to see all neutral and negative or all negative feedback from a specific date range in a single report so that you can follow up accordingly.

Using Salesbacker to Monitor Feedback in Real Time

One of the premium features offered by Salesbacker is email alerts that trigger whenever you receive feedback below a certain threshold that you set (for example three stars or less). The email alert also includes a link to the order detail page, where you can respond directly to the feedback provided. This feature allows you to act instantly to any less than excellent feedback so that you can follow up with the customer to make it right, or work with Amazon to have the feedback removed if it is against Amazon’s feedback policy. Try out this feature by signing up for a free 30-day trial of Salesbacker today. You can also read this guide on how to get negative seller feedback removed.

Learn More At:

Download a report of buyer feedback (Seller Central login required) 

About the Feedback Manager (Seller Central login required) 

Improve your feedback rating (Seller Central login required)

What can I do about incorrect negative feedback? (Seller Central login required) 

7. How to Monitor Performance

Your performance as a seller on Amazon is a crucial factor in the success of your business. Amazon uses performance metrics to determine the level of customer satisfaction from your actions as a seller on Amazon, and if you don’t live up to Amazon’s high quality standards your selling privileges may be removed or revoked. To stay on top of your performance metrics and actively work to maintain the highest performance possible, you need to begin by clearly understanding what metrics Amazon tracks for your performance.

Performance Metrics

There are seven main metrics that Amazon uses to determine the health of your account as it relates to customer satisfaction.

  1. Order Defect Rate (ODR): This is the key measure of how well you are doing at providing a good customer experience. Amazon presents this metric as a percentage, and calculates it as the number of orders with a defect divided by the total number of orders. Your ODR consists of your A-to-Z Guarantee claim rate, your negative feedback rate, and your service chargeback rate.
  2. Cancellation Rate: The number of seller-fulfilled orders cancelled by the seller prior to ship confirmation divided by the number of seller-fulfilled orders in a given time frame.
  3. Late Shipment Rate: The number of seller-fulfilled orders where the ship confirmation is completed after the expected ship date, divided by the total number of seller-fulfilled orders.
  4. Valid Tracking Rate (VTR): North American sellers are required to provide valid tracking numbers for 95% of your US shipments.
  5. Return Dissatisfaction Rate (RDR): The percentage of valid return requests that were not answered within 48 hours, or were incorrectly rejected or resulted in negative customer feedback.
  6. Customer Service Dissatisfaction Rate (CSDR): The percentage of customers not satisfied with your response in Buyer Seller Messaging.

Account Health Dashboard

The Account Health Dashboard is the place to go to monitor your performance metrics and identify any areas of improvement. This helpful tool can be accessed by selecting Account Health from the Performance drop-down on the Seller Central homepage.

When you reach the Account Health Dashboard you will see a high level overview of your performance for customer service, product policy compliance, and shipping performance.

From here you can click on any listed metric, or the View Details link at the bottom of the screen, to drill into more specific and detailed information about the scores you’ve received for each of the performance metrics that Amazon tracks. Here is an example of the metrics tracking for Buyer-Seller Messaging. You’ll notice that the results are listed as well as the targets for each metric.

Learn more at:

Account Health Dashboard (Seller Central login required)

Performance metrics (Seller Central login required 

Improve your performance (Seller Central login required) 

8. How to Manage Customer Service

As a seller using FBA, you might think that Amazon has customer service covered. While Amazon certainly provides excellent customer service for many issues that customers might face, customers can also reach out to sellers directly with questions, issues, or concerns. When this happens, it is important to be educated on best practices for responding to these types of contacts. It is also important to consider how to be proactive in providing excellent customer service so that you are doing all you can to maintain high quality performance metrics, excellent seller feedback, and top-notch product reviews.

Buyer Seller Messaging

Amazon provides a Buyer-Seller Messaging Service for buyers and sellers to contact each other. For buyers, this is typically for the purpose of asking questions or following up with the seller on any order issues or product quality concerns. For sellers, proactively messaging the buyer at various points in the order fulfillment process can go a long way in creating a good customer experience, and also provides an opportunity to politely request feedback from buyers in the form of seller feedback or a product review.

The Buyer-Seller Messaging Service filters every email from a buyer or seller through Amazon’s system where it is tokenized to protect the contact information of the buyer and seller, as well as acting as an archive of all conversations to ensure that policies are being adhered to, and acting as a resource in the event of a claim or dispute.

Amazon tracks response time metrics for any messages sent to a seller from a buyer, so it is important to respond to all buyer messages within 24 hours or to mark messages as “No Response Needed” in the event you do not need to respond.

Accessing the Buyer-Seller Messaging Service

You can locate the Buyer-Seller Messaging Service by clicking Messages at the top right corner of your Seller Central screen. You’ll be taken to an interface where you can view all contacts requiring a response, within specific time frames, or you can search for contacts related to a specific order ID or email address.

Learn more at:

Using Salesbacker to Contact Sellers and Request Feedback

Salesbacker is a helpful tool that integrates with Amazon’s Buyer-Seller Messaging Service, allowing sellers to automatically email each buyer who purchases a product. Our automatic email campaigns help to grow the number of your product reviews, and allow you to create an excellent customer service experience for your buyers. Sign up for a free 30-day trial of Salesbacker today and see what Salesbacker can do for your business.        

9. How to Sell Globally or in Multiple Marketplaces

One of the perks of selling with Amazon is that you have potential access to customers outside of the US. Amazon has 11 different marketplaces, each with a localized experience that includes the local language and local currency. These marketplaces include:

  • (available to sellers in the US, as well as over 100 other countries — site language is English and currency is in USD)
  • (Canada)
  • (Mexico)
  • (United Kingdom)
  • (Germany)
  • (France)
  • (Spain)
  • (Italy)
  • (Japan)
  • (only open to sellers with businesses located in India)
  • (only open to sellers with businesses located in China)

Your North American Seller Central account allows you to sell in multiple North American marketplaces. For example, if you already sell on, you can also start selling on and/or using your existing North American Seller Central account. It works in a similar manner for European marketplaces — you must first be set up on Seller Central in one European marketplace (,,,, or, and you can then expand to other European marketplaces within your existing European Seller Central Account. To sell in Japan, you simply need to have a Seller Central account for

How to Get Set Up

To begin the process of selling internationally, you should select Sell Globally from the Inventory drop-down on the Seller Central homepage.

Next, you will see a tab for North America, Europe, and Japan. Within each of these tabs you will see instructions for getting set up to sell within the marketplaces that are included in that region. From here, you can either make existing products available in or by clicking on the Build International Listings link at the top of the screen, or you can add a unique product to a new marketplace by using the Add a Product page.

When you click on the tab for the region you wish to sell in, on the far right side of the screen you will see a guide to selling in that marketplace, filled with helpful information and resources for what you need to know about selling in that country or region. Here’s an example of what this looks like:

Amazon also provides a checklist for getting set up globally, which is a super helpful resource to refer to as you are walking through the process.

For more details, please see this page in your Seller Central account (requires login)

Using Seller Central as a Tool to Manage Your Business

Seller Central has much to offer in the form of resources and tools for managing your business. Whether you need more efficient ways to manage the day to day tasks, or you’re looking for reports or information to help you make better business decisions, these 10 tips for using Seller Central can put you on the path to a more strategic and savvy way of managing your business with Amazon.

[a]Note to self: I'll include a link to our TaxJar podcast episode once that has been published for additional information on sales tax.

amazon seller central help

: Amazon seller central help

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amazon seller central help